如何在Facebook、Twitter、Youtube三大SNS网站做推广

如何在Facebook、Twitter、Youtube三大SNS网站做推广

2010年年底Google算法大规模调整后,Google越来越重视一个网站的原创性内容,和社交类的应用和广泛度了。但Google是如何判断原创类的内容,出了自身的体制外。更多的是抓取twitter的内容

及Facebook的内容,来判断其内容的原创性,热度,广泛性,价值性。也就是说,一个优秀的内容,它的以上特性应该是在社交网络内,能够完全体现的。

1. facebook的应用及Like标签,首屈一指

35万家网站安装了Facebook的“社交插件”(social plug-ins),Like按钮则是其中最为重要的一项功能。
Facebook此前的合作伙伴多数都是新闻、体育和内容网站,但最近几周,有越来越多的电子商务网站开始安装“Like”按钮,包括eBay、百思买、Gilt Groupe,从而帮助Facebook扩大在该市场的影

响力。美国电子商务市场的规模达到1400亿美元,不仅能够推动网络广告市场,在整体零售市场中的占比也越来越大。

对于电子商务网站而言,增加Like按钮可以让购物者与好友快速分享产品或交易,从而吸引这些联系人购买同样的产品。百思买移动用户解决方案高级总监特雷西·本逊(Tracy Benson)说:“用户

都在社交网络里咨询其他好友,以便了解应该购买哪些产品。

LIKE按钮,更反映了一个网站,和一个款产品,更或者是一个内容,和关键词的完全体现,如何利用好客户的LIKE来实现SEO的目的(其实可以发现SEO的根本目的,就是在于如何运营好一个网站

,推广好一个网站,做好一件事,一件产品)。

(Like分享标签,至少是我看到的,一些中国的SEO团队在做海外SEO,或者是英文SEO时,并没有很好的利用此功能,Google会判断所在数据库中索引的上万网站中,蕴含Like标签的数量多寡会被

Google所提取到。

此外就是兴趣分享,和短域名推荐。都是SEO公司,或者是SEO团队不错的选择。这些应用和标签在Facebook出现的次数多寡,即可被截获和收录并加以判断。)

2. Twitter的短域名推荐和热度,舍我其谁

Google和twitter已经深度合作,后者已经向前者开放了API的内部合作接口,并方便Google来实时获取最新的内容,咨询,和热点。所以说twitter的作用更或者说对于SEOer将更加重要。如何来判

断呢?从一个在twitter上的内容源(热点heat point),通过twitter自定义的短域名而散播至互联网上,所最终到达的网站及其网址等。这个过程是至关重要的。

例如:在 twitter 讨论 “红茶” ,而此短域名出现的名词关键词,则为以“红茶”为主要内容的词,那么通过短域名,到达着陆网址后。所达到的网址Title 和相关内容,是否匹配。如果也是

相关“红茶”的关键词,那么蜘蛛会加以判断,属于相符对等热点。那后果自然可想而知,随着点击或者是来源增加,便可判断该热点的热度,及广泛度,和价值性。更可以判断出着陆网址的关键词匹

配度。

3. Youtube应用得当,优化自然当仁不让

youtube自从开创了新一代网络视频结构和模式后,便一发不可收拾。不仅在互联网业,在好莱坞这个电影工业中心也得到了普遍的认可和关注。那么我来讲下如何利用Youtube来做SEO优化。在SNS

的家族里,虽然被前两者TWITTER和FACEBOOK都抢了风头。但是YOUTUBE不能小视。视频源的热度也反映了SNS的传播热度和广泛度,也就是所谓内容的原创性和价值性了。视频的介绍,标签,和应用人,

发布人的一些资料和情况,都可以用来体现来源(URL,锚文本等)。而且一旦具备了转载性,那将对SEO的排名起到的作用十分有利。

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